WHAT I DO
Own the pipeline number
Led end-to-end pipeline forecasting and reporting for the marketing org, landing 90–100+% of quarterly targets, and translated marketing programs into numbers sales leadership could plan around.
Stand up paid and organic acquisition
Launch and scale paid across Google, LinkedIn, and emerging B2B channels, paired with SEO/AEO/GEO — capturing in-market demand across search and AI answer engines.
Build the martech and attribution stack
Architect the tracking, lead routing, scoring, and attribution infrastructure that ties every marketing dollar to pipeline — across Salesforce and marketing platforms.
Put AI to work on production and reporting
Use AI tools and agents to build landing pages, interactive tools, GTM workflows, reporting, and campaign assets faster, so more time goes to strategy and sales partnership.
Run account-based plays against named accounts
Quarterly play calendars each with clear positioning, ready-to-send outreach, supporting content, and a defined follow-up motion. Paid and account-based campaigns point at the same accounts as the plays.
Run digital programs as demand engines
Webinars, virtual events, and gifting and incentive programs designed around pipeline, not attendance, with measurement built in before launch. Led regional field marketers across AMER, EMEA, and APAC.
About
I've spent 10 years building pipeline for B2B SaaS companies, most recently in data infrastructure and cybersecurity, where the sales cycle is long and the buyer takes convincing.
Where I've Worked
